Lexus — UX Sport

Launch Campaign

ENERGY THAT DRIVES YOU.

We turned heads on our tour through California with this unreleased version.
We produced run-and-gun content in 4 different cities and locations. The need to be spontaneous and always on the hunt for the best location was a challenge we tackled with all of our creativity. We were fortunate to have amazing settings to work with and a lot of creative freedom from the client.

“The car isn’t officially launched yet – so you will turn some heads. Any ideas where you wanna do that stunt?”

Lexus Germany

“Say no more, we’ll be right back. One more thing tho – could you bring the car to california?”

dotONE Creative Studio

client_ Lexus Germany
production_ dotONE Creative Studio
photo & video_ Dominik Cee

location_ Los Angeles, California

THE BEST UX EVER