NIKE – JUST FEEL IT

Spec Ad

Can AI, with its predictability, capture the unscripted drama, the heart-pounding thrill, and the human spirit that defines the essence of sports? Emotions, the cheers and tears, the indomitable will to triumph, remain at the core, making every moment a story worth telling and a memory etched in the heart. In the quest for perfection, it’s the raw, unpredictable, and emotional aspects of real sports that continue to captivate us.

ai x human

WE ARE THE REAL DEAL

production_ dotONE Creative Studio
photo & edit_ Dominik Cee
assist_ Rene Schmidt

mua & hair_ Sarah Smrzek

female model_ Julia Schwarz
male model_ Leon Shaini , Mikael Mon
agency_ the next Models , Wiener Models , Addicted to Models