Salzburg Linien

We communicated rules and prohibitions for the Salzburg Linien under a motivating, positive overarching concept. This umbrella allowed us to convey restrictions and netiquette clearly and accessibly. The approach worked consistently across all channels and topics. In print and motion content, the Salzburg Linien referee — aligned with the game concept — showed a red card for any misconduct.

That’s how respectful coexistence is played!

Do’s & Don’ts